Jean Baudrillard

French · 1929–2007

French sociologist and cultural theorist, best known for his work on media, consumer society, and the relation between signs and reality. His most influential idea — laid out in Simulacra and Simulation (1981) — is that contemporary culture has reached a point where representations no longer refer to any underlying reality but only to other representations, a condition he called the regime of simulacra. Baudrillard's framework has been widely applied to advertising, media spectacle, and digital culture.

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